It is heartening to see that despite the hard times and particularly the dwindling cd sales Filipino artists are still determined to do their bit for the Christmas celebration with new albums. Martin Nievera and Claire de la Fuente got the bandwagon started. Then recently we got Jay-R’s Holiday of Love.

2008 turned out to be very special for Jay-R. His Soul in Love did not only sell a lot of cds. It also proved what an extraordinary vocalist he is. Listeners not only found his singing expressive, Jay-R was also able to achieve the difficult feat of giving his own spin to time tested soul ballads.

The experience of having a hit album while other artists are struggling to sell must have felt so rewarding that Jay-R decided to give something back. So he took out his Christmas cd from two years ago, Christmas Away From Home. He remixed and remastered the tracks. Then he added some new ones, did new packaging and put it out as Holiday of Love.

Do not make the mistake though of thinking of this as just some marketing gimmick to generate sales for an old product. Jay-R went out of his way to make the cd special. After all he made the time to arrange and record and do whatever he had to in between tapings for his comedy series LaLola and other commitments. Then he decided to donate proceeds from sales of Holiday of Love to GMA 7’s Kapuso Foundation.

Now that is what I call taking the true spirit of Christmas to heart. So all of you out there who will surely enjoy Jay-R’s a cappella O Holy Night, or his jazzy versions of Do You Hear What I Hear, Give Love On Christmas Day, Sleigh Ride, or White Christmas, or his originals Tito Reny and Spread The Love or those tunes from Christmas Away From Home, The Most Wonderful Time of the Year, O Christmas Tree, Winter Wonderland, The Christmas Song, This Christmas, Santa Baby and The Little Drummer Boy, your purchase of the cd will help make somebody happy this Christmas.

from SOUNDS FAMILIAR By Baby A. Gil
26 November 2008, Philippine Star

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